Branding the Teleself: Media Effects Discourse and the Changing Self

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There are three types of communication: verbal , involving listening to a person to understand the meaning of a message; written , in which a message is read; and nonverbal communication involving observing a person and inferring meaning. The discipline encompasses a range of topics, from face-to-face conversation to mass media outlets, such as television broadcasting. Drexel University is a private research university with its main campus in Philadelphia, Pennsylvania. It was founded in by Anthony J. Drexel, a financier and philanthropist. It was founded in by the Baptist minister Russell Conwell.

In , Conwell came to Pennsylvania to lead the Grace Baptist Church while he began tutoring working-class citizens late at night to accommodate their work schedules. These students, later dubbed "night owls", were taught in the basement of Conwell's Baptist Temple, hence the origin of the university's name and mascot. By , the institution revised its institutional status and was incorporated as a university. Hakanen has written and edited several books about the media, including 's Branding the Teleself: Media Effects Discourse and the Changing Self.

Early life and education

He has conducted studies [8] [9] and written social analysis of various aspects of popular culture. Herbert Marshall McLuhan was a Canadian philosopher.

His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U. Harold Adams Innis was a Canadian professor of political economy at the University of Toronto and the author of seminal works on media, communication theory, and Canadian economic history.

Despite his dense and difficult prose, Innis was one of Canada's most original thinkers. He helped develop the staples thesis, which holds that Canada's culture, political history, and economy have been decisively influenced by the exploitation and export of a series of "staples" such as fur, fishing, lumber, wheat, mined metals, and coal. The staple thesis dominated economic history in Canada ss, and continues to be a fundamental part of the Canadian political economy tradition.

Postdigital, in artistic practice, is an attitude that is more concerned with being human, than with being digital. Postdigital is concerned with our rapidly changed and changing relationships with digital technologies and art forms. If one examines the textual paradigm of consensus, one is faced with a choice: either the "postdigital" society has intrinsic meaning, or it is contextualised into a paradigm of consensus that includes art as a totality. Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in , while the term media ecology was first formally introduced by Marshall McLuhan in In ufology, a close encounter is an event in which a person witnesses an unidentified flying object.

This terminology and the system of classification behind it were first suggested in astronomer and UFO researcher J. Categories beyond Hynek's original three have been added by others but have not gained universal acceptance, mainly because they lack the scientific rigor that Hynek aimed to bring to ufology.

Media Discourse

Michael S. Schudson is professor of journalism in the graduate school of journalism of Columbia University and adjunct professor in the department of sociology.

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He is professor emeritus at the University of California, San Diego. He is an expert in the fields such as journalism history, media sociology, political communication, and public culture. Howard Saul Becker is an American sociologist who has made major contributions to the sociology of deviance, sociology of art, and sociology of music. Becker also wrote extensively on sociological writing styles and methodologies. Becker's book Outsiders provided the foundations for labeling theory.

Becker is often called a symbolic interactionist or social constructionist, although he does not align himself with either method. Molefi Kete Asante is an African-American professor and philosopher.

Branding the teleself : media effects discourse and the changing self (Book, ) []

E-libro: IT at the Heart of Business: v. A brand persona is a person plus values and a name persona identity. A fruitful personal brand becomes associated with a positive set of ideals and values, attitudes and behaviours. Edinburgh: Edinburgh University Press. Or learn to identify lichens on gravestones, and where to hear Pacific treefrogs sing.

He is a leading figure in the fields of African-American studies, African studies and communication studies. Lawrence Grossberg is an American scholar of cultural studies and popular culture whose work focuses primarily on popular music and the politics of youth in the United States.

He is widely known for his research in the philosophy of communication and culture. Though his scholarship focused significantly throughout the s and early s on the politics of postmodernism, his more recent work explores the possibilities and limitations of alternative and emergent formations of modernity.

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Your rating has been recorded. Write a review Rate this item: 1 2 3 4 5. Preview this item Preview this item. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the "teleself," one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand; this identity is a product that can be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation, illustrating the illusory power of names and naming.

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